Voicing my Opinions

One of my connections on Linkedin once asked: ” Do you need to plan your marketing strategy before you start a business, or do you think focusing on the product is enough?”

And someone responded: “Plan first. Plan keeps you on course. when it doesn’t work, change what doesn’t and keep going.”

I challenge this response. Does a Marketing Strategy really help your business stay on course? I think that you need a decent business plan for your business to stay on course. A marketing strategy may be part of your business plan, since you need to have some sort of idea/concept on how to market and sell your product or service.

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